Behind The Brand
We are Cam and Em and we are so glad you are here!
Before we get into it lets clear something up, PRKR is pronounced 'Parker', just incase anyone was a bit confused on how to actually say it.
We are pretty much just your average family. We have two children, three if you count our fur baby and we just want to give them the best in life. Our days are filled with work, laundry, running around getting the kids to all of their activities and of course asking the kids to get their shoes on 7 times before my neighbours also hear me tell them, you know just the usual daily chaos.
As a busy mum I don't have the time or mental capacity to be trying to figure out what to wear for the day. I always ended up throwing things on that I had just grabbed out of the wardrobe but that always left me feeling like i looked like shit which in turn made me feel shitty too. Thats where PRKR was born, I wanted to create pieces that I could just grab out without a second thought, be comfortable and functional for whatever the day ended up throwing at me, but most importantly made me feel like I looked good. I wanted to create pieces where women could catch a glance at their reflection in shop window and think to themselves 'gosh I look hot today!'. I don't know about you but I know that when I feel like I look good, it affects me as a whole, I'm in a better mood, I have more confidence, I feel like I'm more productive and when I'm feeling like I look like trash, I feel like trash and my day ends up being the same too. So heres to no more feeling like trash days ladies, grab that PRKR Active out in the morning and walk around knowing you look shit hot girl!
